CROCS QUEST
CROCS QUEST
Art lead from pre-production to release
Industry :
Game Development
Client :
Crocs
Release Date
2025
I worked as Art Lead on Crocs Quest, helping shape the project from early pre-production through to final release.
The experience translated Crocs bold, playful identity into a stylised Roblox world while balancing readability, optimisation, and production scalability.
Alongside leading the art team, I contributed hands-on 3D production throughout development, supporting environments, assets, polish, and implementation across the project lifecycle.
The Challenge
Crocs branding is loud, expressive, and instantly recognisable. The challenge was creating a world that felt unmistakably Crocs while remaining cohesive, performant, and readable within Roblox’s visual constraints.
Key focuses included:
Establishing the visual language early in production
Maintaining consistency as scope evolved
Supporting scalable asset production pipelines
Balancing visual identity with technical limitations
Because the project was developed from concept through launch, early art direction decisions had long-term impact across production, workflow, and final delivery.
My Role as Art Lead
Visual Direction
Helped define the project’s visual identity
Maintained cohesion across environments and assets
Ensured readability within Roblox’s stylised framework
3D Production
Created production-ready 3D assets and environments
Supported polish, optimisation, and final implementation
Balanced visual quality with performance requirements
Team Collaboration
Worked closely with design, development, and production
Supported art workflows throughout the project lifecycle
Helped maintain quality and visual consistency across deliverables
CROCS QUEST
CROCS QUEST
Art lead from pre-production to release
Industry :
Game Development
Client :
Crocs
Release Date
2025
I worked as Art Lead on Crocs Quest, helping shape the project from early pre-production through to final release.
The experience translated Crocs bold, playful identity into a stylised Roblox world while balancing readability, optimisation, and production scalability.
Alongside leading the art team, I contributed hands-on 3D production throughout development, supporting environments, assets, polish, and implementation across the project lifecycle.
The Challenge
Crocs branding is loud, expressive, and instantly recognisable. The challenge was creating a world that felt unmistakably Crocs while remaining cohesive, performant, and readable within Roblox’s visual constraints.
Key focuses included:
Establishing the visual language early in production
Maintaining consistency as scope evolved
Supporting scalable asset production pipelines
Balancing visual identity with technical limitations
Because the project was developed from concept through launch, early art direction decisions had long-term impact across production, workflow, and final delivery.
My Role as Art Lead
Visual Direction
Helped define the project’s visual identity
Maintained cohesion across environments and assets
Ensured readability within Roblox’s stylised framework
3D Production
Created production-ready 3D assets and environments
Supported polish, optimisation, and final implementation
Balanced visual quality with performance requirements
Team Collaboration
Worked closely with design, development, and production
Supported art workflows throughout the project lifecycle
Helped maintain quality and visual consistency across deliverables
CROCS QUEST
CROCS QUEST
Art lead from pre-production to release
Industry :
Game Development
Client :
Crocs
Release Date
2025
I worked as Art Lead on Crocs Quest, helping shape the project from early pre-production through to final release.
The experience translated Crocs bold, playful identity into a stylised Roblox world while balancing readability, optimisation, and production scalability.
Alongside leading the art team, I contributed hands-on 3D production throughout development, supporting environments, assets, polish, and implementation across the project lifecycle.
The Challenge
Crocs branding is loud, expressive, and instantly recognisable. The challenge was creating a world that felt unmistakably Crocs while remaining cohesive, performant, and readable within Roblox’s visual constraints.
Key focuses included:
Establishing the visual language early in production
Maintaining consistency as scope evolved
Supporting scalable asset production pipelines
Balancing visual identity with technical limitations
Because the project was developed from concept through launch, early art direction decisions had long-term impact across production, workflow, and final delivery.
My Role as Art Lead
Visual Direction
Helped define the project’s visual identity
Maintained cohesion across environments and assets
Ensured readability within Roblox’s stylised framework
3D Production
Created production-ready 3D assets and environments
Supported polish, optimisation, and final implementation
Balanced visual quality with performance requirements
Team Collaboration
Worked closely with design, development, and production
Supported art workflows throughout the project lifecycle
Helped maintain quality and visual consistency across deliverables